CHICAGO: Motorola ended its six-month agency quest last week by consolidating its multimillion-dollar global PR account with Hill & Knowlton.
CHICAGO: Motorola ended its six-month agency quest last week by
consolidating its multimillion-dollar global PR account with Hill &
The win is a tremendous one for H&K and, in particular, its
once-beleaguered Chicago office. ’I think we’re now officially hot,’
quipped worldwide corporate practice chief Harlan Teller, who will lead
the account team on an interim basis. The deal makes Motorola one of
H&K’s top-five accounts in terms of dollars.
According to Motorola SVP and director of corporate communications and
public affairs Rusty Brashear, the decision to take on a global agency
of record was motivated by the company’s desire to streamline. ’We want
more clarity in our messages,’ he said.
Cunningham communications handled the company’s corporate PR in the
past, while Motorola divisions around the globe work with a glut of
Some of those relationships might disappear, although Motorola doesn’t
expect H&K to handle PR in every market where it does business, Brashear
said. Cunningham, Burson-Marsteller and Brodeur were among the other
firms competing for the global account.
Clarke Caywood, chair of the integrated marketing communications
department at Northwestern University’s Medill School of Journalism,
said Motorola - which he described as a ’risk company’ from a PR
standpoint - poses some unique challenges: ’They’re often in the public
eye and they work with new technologies, which leaves them vulnerable to
criticism from technology analysts and Wall Street pundits.’