Multimillion-dollar global Motorola account goes to Hill & Knowlton

CHICAGO: Motorola ended its six-month agency quest last week by consolidating its multimillion-dollar global PR account with Hill & Knowlton.

CHICAGO: Motorola ended its six-month agency quest last week by consolidating its multimillion-dollar global PR account with Hill & Knowlton.

CHICAGO: Motorola ended its six-month agency quest last week by

consolidating its multimillion-dollar global PR account with Hill &

Knowlton.



The win is a tremendous one for H&K and, in particular, its

once-beleaguered Chicago office. ’I think we’re now officially hot,’

quipped worldwide corporate practice chief Harlan Teller, who will lead

the account team on an interim basis. The deal makes Motorola one of

H&K’s top-five accounts in terms of dollars.



According to Motorola SVP and director of corporate communications and

public affairs Rusty Brashear, the decision to take on a global agency

of record was motivated by the company’s desire to streamline. ’We want

more clarity in our messages,’ he said.



Cunningham communications handled the company’s corporate PR in the

past, while Motorola divisions around the globe work with a glut of

other agencies.



Some of those relationships might disappear, although Motorola doesn’t

expect H&K to handle PR in every market where it does business, Brashear

said. Cunningham, Burson-Marsteller and Brodeur were among the other

firms competing for the global account.



Clarke Caywood, chair of the integrated marketing communications

department at Northwestern University’s Medill School of Journalism,

said Motorola - which he described as a ’risk company’ from a PR

standpoint - poses some unique challenges: ’They’re often in the public

eye and they work with new technologies, which leaves them vulnerable to

criticism from technology analysts and Wall Street pundits.’



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