WASHINGTON, DC: Even though his work for long-shot Republican presidential candidate John McCain ended in defeat months ago, GOP PR specialist Dan McLagan has decided to hitch his wagon to another dark horse.
WASHINGTON, DC: Even though his work for long-shot Republican
presidential candidate John McCain ended in defeat months ago, GOP PR
specialist Dan McLagan has decided to hitch his wagon to another dark
McLagan has joined the nascent Senate campaign of Rep. Rick Lazio as de
facto press secretary - a thankless post, given the flood of ’who is
this guy?’ requests that have overwhelmed the Lazio camp since the
candidate’s late entry into the race.
While recent polls show Lazio looking more like a thoroughbred than a
dark horse, many potential PR pitfalls lie ahead, according to hotshot
GOP consultant and Lazio senior advisor Mike Murphy.
Murphy told PRWeek that the immediate goals of the Lazio campaign are to
avoid getting ’bogged down’ by the barrage of charges expected to come
from the Clinton camp and to position Empire State native Lazio as a
’Main Street moderate.’ Doing so, he believes, will provide a sharp
contrast with the first lady, whose path to NY had pit-stops in Chicago,
Little Rock and DC.
McLagan, who handled McCain’s press in the pivotal South Carolina
primary, will be assisted by Bryan Flood, a senior consultant at
Murphy’s advocacy advertising shop Murphy Pintak Gautier Hudome. The two
may find a new cohort in the pressroom if Juleanna Glover Weiss, who
worked for GOP presidential aspirants John Ashcroft and Steve Forbes
before signing on as communications director for Rudy Giuliani’s stunted
Senate campaign, hitches a ride on Lazio’s ’Mainstream Express.’