INTERNATIONAL NEWS: Jaguar ramps up German PR dept

FRANKFURT: Jaguar’s German arm has restructured and enlarged its communications department, bringing in Paul Schinhofen to lead the product PR and publicity charge.

FRANKFURT: Jaguar’s German arm has restructured and enlarged its communications department, bringing in Paul Schinhofen to lead the product PR and publicity charge.

FRANKFURT: Jaguar’s German arm has restructured and enlarged its

communications department, bringing in Paul Schinhofen to lead the

product PR and publicity charge.



Schinhofen joins from Jaguar parent company Ford, where he spent two

years as head of business communications. Before that, he worked in

Porsche’s press department and as a journalist.



Schinhofen will report to local Jaguar PR head Cornelia Kliegl, who

assumed the top PR post earlier this year after four years with the

company. Both will be responsible for communicating a host of changes at

Jaguar, which has expanded its mid-priced offerings and increased its

involvement in Formula 1 Racing.



’We want to be taken more seriously,’ said Kliegl. ’The image of Jaguar

is close to that of Rolls-Royce in the consumer consciousness. If we

want to sell more cars, we will have to communicate this properly.’



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