INTERNATIONAL NEWS - UD&V taps CPN for UK consumer biz.

LONDON: United Distillers & Vintners’ UK arm has hired Countrywide Porter Novelli (CPN) as its lead consumer PR agency for UK brands.

LONDON: United Distillers & Vintners’ UK arm has hired Countrywide Porter Novelli (CPN) as its lead consumer PR agency for UK brands.

LONDON: United Distillers & Vintners’ UK arm has hired Countrywide

Porter Novelli (CPN) as its lead consumer PR agency for UK brands.



The move comes 12 months after UD&V first broached the idea of

consolidating the company’s UK PR work with one agency. CPN will now

look after all of UD&V’s brands (Smirnoff, Bailey’s Irish Cream, and

Tanqueray and Gordon’s gins).



Previously, UD&V used seven different agencies, each handling one or

more brands. The agencies were given notice at the beginning of the

year.



While account fees have not yet been decided, UD&V has spent in the

region of dollars 900,000 annually on UK PR support for its brands in

the past



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