FT.com taps PN for part of dollars 15m push

NEW YORK: FT.com, the Internet arm of the Financial Times, has tapped Porter Novelli to provide the PR component of its dollars 15 million integrated marketing program, scheduled to run from September to the end of the year.

NEW YORK: FT.com, the Internet arm of the Financial Times, has tapped Porter Novelli to provide the PR component of its dollars 15 million integrated marketing program, scheduled to run from September to the end of the year.

NEW YORK: FT.com, the Internet arm of the Financial Times, has

tapped Porter Novelli to provide the PR component of its dollars 15

million integrated marketing program, scheduled to run from September to

the end of the year.



With FT.com still hammering out its marketing game plan, PN doesn’t know

how big a slice of the dollars 15 million pie it will receive. PN EVP

Peter Hirsch, however, said the firm will provide both on- and offline

PR and media outreach.



FT.com has assembled a slew of agencies for the campaign, including lead

agency BBDO New York (print and TV advertising), PN, @tmosphere (online

advertising) and Direct Partners (direct marketing).



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