ATLANTA: Duffey Communications has unveiled Golden Egg, a new-business incubator that the firm claims is the first launched by a marketing company in the Atlanta region.
ATLANTA: Duffey Communications has unveiled Golden Egg, a
new-business incubator that the firm claims is the first launched by a
marketing company in the Atlanta region.
According to agency founder and president Lee Duffey, Golden Egg will
offer all of the organizational-development and back-office support of
traditional incubators, but it will add the Duffey suite of
communications services. Like many West Coast PR firms with incubator
arms, Duffey is offering market strategy and other communications
counsel in exchange for an equity stake in client companies.
’Cash is usually tight, so these companies often have to decide between
business infrastructure and a solid marketing plan,’ Duffey explained,
adding that he hopes Golden Egg will eliminate the need for start-ups to
make such compromises.
Duffey noted that West Coast firms with incubators (SparkPR, LaunchPod)
still define themselves primarily as communications companies and thus
shy away from the management, development and sales services offered by
’Our goal is to get a client on the radar screen,’ said SparkPR’s Chris
Holten Hemple. ’We’re very networked in the valley and we sometimes
broker business deals for clients, but we’re very focused on media
relations.’ Holten Hemple described Duffey’s plan as ’ambitious.’
Added LaunchPod co-founder Jesse Odell, ’It’s obviously very
forward-thinking. It’s needed.’