DIARY: To encourage employees, Klores holds singles party

Most agencies preach the incentive and bonus gospel every chance they get - after all, what better way is there to convince your best people to ignore the constant clatter of suitors offering 20% pay hikes? But for Dan Klores, promises of future payoffs weren’t enough.

Most agencies preach the incentive and bonus gospel every chance they get - after all, what better way is there to convince your best people to ignore the constant clatter of suitors offering 20% pay hikes? But for Dan Klores, promises of future payoffs weren’t enough.

Most agencies preach the incentive and bonus gospel every chance

they get - after all, what better way is there to convince your best

people to ignore the constant clatter of suitors offering 20% pay hikes?

But for Dan Klores, promises of future payoffs weren’t enough.



Hoping to make the pot of gold at the end of the rainbow as tangible as

possible, Klores called a staff meeting on May 25, during which he

dumped dollars 100,000 in single bills onto a table. The money, he

promised, was theirs if the agency generated a combined dollars 6.2

million in billings during June, July, August and September.



’One of the things wrong with the service business is that there’s no

real team goal,’ says Klores, a sports buff. ’There’s no ’I’m trying to

win the World Series.’ Well, here’s our World Series.’



When asked whether today’s PR pros need this kind of motivation, Klores

pauses. ’I think so, but it’s more to make people think about one

another.



Everyone will be cheering when we do well, and be mutually disappointed

when we fail.’ Besides, he’s quick to add, ’This kind of thing is fun.’

The agency’s progress will be charted, TV-telethon-style, on a public

board.



To lend an aura of formality to the meeting - as well as to ensure that

Klores didn’t get fleeced - the cash stash was guarded by Vinny and

Michael, two hefty operatives who work for security expert Bo Dietl, the

real-life inspiration for the flick One Tough Cop. ’Very friendly

fellows,’ cracked one witness to the proceedings



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