Detroit staffing crunch makes headlines

DETROIT: With business soaring during an unexpectedly prosperous year for auto companies and suppliers, the Detroit market has quietly become one of the country’s hottest - forcing Detroit agencies to do PR of their own to fill the glut of staff openings.

DETROIT: With business soaring during an unexpectedly prosperous year for auto companies and suppliers, the Detroit market has quietly become one of the country’s hottest - forcing Detroit agencies to do PR of their own to fill the glut of staff openings.

DETROIT: With business soaring during an unexpectedly prosperous

year for auto companies and suppliers, the Detroit market has quietly

become one of the country’s hottest - forcing Detroit agencies to do PR

of their own to fill the glut of staff openings.



The sellers’ market for PR jobs is so tight that Marx Layne & Co. was

able to sell The Detroit News’ Business section on the difficulties

faced by agencies. In the resulting feature story, Detroit pros bemoaned

a staffing crunch that is rapidly approaching crisis level.



In the story, Marx Layne partner Michael Layne said he was seeking ’at

least 10’ people for his firm’s staff, while Caponigro PR CEO Jeff

Caponigro said he is trying to fill positions ’at every level.’ Others

desperately seeking staffers include Hedge & Co., John Bailey &

Associates, Strat@comm and Bassett & Bassett.



For at least one of the firms mentioned in the story, the proactive PR

effort paid off: Marx Layne reportedly received 200 applications in the

days following its publication.



Agencies not included in the round-up were quick to note that the story

did not overstate the staffing problems facing local firms. ’In this

market, PR is finding the same problem as our automotive supplier

clients, who are having a hard time recruiting engineers,’ said Hedge &

Co.’s Mike Hedge.



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