For a guy who’s been doing new-media PR for years, RLM Public Relations EVP Dave Quast is incredibly grounded. Think his time in the trenches as a Philip Morris spokesperson could have something to do with that?
For a guy who’s been doing new-media PR for years, RLM Public
Relations EVP Dave Quast is incredibly grounded. Think his time in the
trenches as a Philip Morris spokesperson could have something to do with
Tell us something interesting about your agency. We were working on
Internet business before the Internet was the commercially viable
behemoth it now is. There was actually a time, not that many years ago,
when people laughed at RLM for only representing Internet firms.
What do you do there? Almost everything, and I’m not exaggerating. I
take out the trash if it’s full (we’re a pretty paperless environment,
thank God). I also do media training. Internet companies, while they
face challenges, will never be tested the way I was when I was a
spokesperson for Philip Morris USA.
What was your most embarrassing moment? During my first year of law
school, I was discussing a case involving paternity, and it got kind of
convoluted. In front of 100 peers, I asked, ’How did she know it was her
baby?’ (I meant ’how did he know it was his baby?’ - maternity is easy
to establish). People offered to buy me sex-ed books.
What would you do if you didn’t do what you do? Practice public-interest
law, fighting The Man and making sure that the government doesn’t
infringe on the liberties of those trying to take advantage of the
opportunities available in this country.
Who do you most look like? Somebody once said a cross between James
Spader and Eric Stoltz. I’ll take it.
What are your favorite books? I read The Fountainhead at least once a
year to remind me how to live, and Atlas Shrugged to remind me how to
What is your favorite food? Steak frites at Balthazar is probably the
best culinary experience possible. Then again, I also like Big Macs. If
it was connected to a cow, I’m in.
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? I refuse to let
any more white guys, even me, ruin that song.
With which historical figure do you identify? Barry Goldwater (he’s
historical by now, right?). Love him or not, he always said what he
Name one thing about your past that people would be surprised to
I’m from a small logging town in the Pacific Northwest, so my youth was,
uh, different. I took accordion lessons, won fifth place in a salmon
derby (I won a bike!) and made my Mom take me to a Bee Gees concert.