Questions & Answers: Dave Quast

For a guy who’s been doing new-media PR for years, RLM Public Relations EVP Dave Quast is incredibly grounded. Think his time in the trenches as a Philip Morris spokesperson could have something to do with that?

For a guy who’s been doing new-media PR for years, RLM Public Relations EVP Dave Quast is incredibly grounded. Think his time in the trenches as a Philip Morris spokesperson could have something to do with that?

For a guy who’s been doing new-media PR for years, RLM Public

Relations EVP Dave Quast is incredibly grounded. Think his time in the

trenches as a Philip Morris spokesperson could have something to do with

that?



Tell us something interesting about your agency. We were working on

Internet business before the Internet was the commercially viable

behemoth it now is. There was actually a time, not that many years ago,

when people laughed at RLM for only representing Internet firms.



What do you do there? Almost everything, and I’m not exaggerating. I

take out the trash if it’s full (we’re a pretty paperless environment,

thank God). I also do media training. Internet companies, while they

face challenges, will never be tested the way I was when I was a

spokesperson for Philip Morris USA.



What was your most embarrassing moment? During my first year of law

school, I was discussing a case involving paternity, and it got kind of

convoluted. In front of 100 peers, I asked, ’How did she know it was her

baby?’ (I meant ’how did he know it was his baby?’ - maternity is easy

to establish). People offered to buy me sex-ed books.



What would you do if you didn’t do what you do? Practice public-interest

law, fighting The Man and making sure that the government doesn’t

infringe on the liberties of those trying to take advantage of the

opportunities available in this country.



Who do you most look like? Somebody once said a cross between James

Spader and Eric Stoltz. I’ll take it.



What are your favorite books? I read The Fountainhead at least once a

year to remind me how to live, and Atlas Shrugged to remind me how to

vote.



What is your favorite food? Steak frites at Balthazar is probably the

best culinary experience possible. Then again, I also like Big Macs. If

it was connected to a cow, I’m in.



Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? I refuse to let

any more white guys, even me, ruin that song.



With which historical figure do you identify? Barry Goldwater (he’s

historical by now, right?). Love him or not, he always said what he

meant.



Name one thing about your past that people would be surprised to

learn.



I’m from a small logging town in the Pacific Northwest, so my youth was,

uh, different. I took accordion lessons, won fifth place in a salmon

derby (I won a bike!) and made my Mom take me to a Bee Gees concert.



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