BEDFORD, MA: OneCore, which provides financial management services to small businesses, has promoted Pamela Brewster to VP of marketing communications, a newly created post. Brewster, who joined OneCore in April 1999, will direct all corporate brand positioning efforts as well as media and analyst relations. Prior to arriving at OneCore, Brewster served as managing editor for Standard & Poor’s Published Image and worked for Bankers Trust.
BEDFORD, MA: OneCore, which provides financial management services
to small businesses, has promoted Pamela Brewster to VP of marketing
communications, a newly created post. Brewster, who joined OneCore in
April 1999, will direct all corporate brand positioning efforts as well
as media and analyst relations. Prior to arriving at OneCore, Brewster
served as managing editor for Standard & Poor’s Published Image and
worked for Bankers Trust.
LOS ANGELES: Capping off a competitive review orchestrated by search
consultant Jerry Swerling, University Access has named Benjamin
Group/BSMG its first PR firm of record. University Access, which
partners with top universities to provide graduate and undergrad
business courses online, has handled PR in-house since its 1996
NEW HAVEN, CT: Integrated shop Mason & Madison has named Francis Onofrio
as president of its PR arm. Onofrio, who joined M&M in February 1998,
was previously a PR director at Travelers Insurance and held marketing
communications and PR posts at Aetna. He is also president of the
Southern Connecticut chapter of the PRSA.
NEW YORK: Forbes.com has hired former Cahners PR exec Debbie Weathers as
director of communications. In the newly created post, Weathers will
oversee all external and internal communications for the Forbes.com Web
site. Weathers arrives from brandwise.com, where she was VP of corporate
WASHINGTON, DC: The Freedom Forum, a foundation that examines issues
involving freedom of speech and freedom of the press, has tapped Donna
Fowler as communications director. Fowler was formerly director of
public affairs for the American Federation of Teachers.
NEW YORK: MS&L Global Health has won two new accounts within the last
month worth around dollars 4 million in fees: Celebrex, an arthritis
treatment co-promoted by Searle (now part of Pharmacia) and Pfizer; and
Agilent Technologies’ healthcare solutions division, for which the
agency will run product marketing and corporate branding programs. The
firm has also promoted Wendy Lund to co-director of the NY healthcare
LOS ANGELES: The Lagrant Foundation, founded last year by Lagrant
Communications president Kim Hunter, is awarding dollars 50,000 in
scholarships to 10 minority students pursuing college degrees in PR and
related marketing fields. The winners were chosen from a field of 515
applicants, up from 139 last year.
WASHINGTON, DC: CARMA International has named Sandy Gardiner executive
consultant. Currently president of NY-based PR firm The Gardiner
Consultancy, Gardiner previously spent 18 years at British Airways in a
variety of senior PR posts.
NEW YORK: AirPrime, a supplier of next-generation modem cards, has
tapped Kratz & Jensen for a national PR campaign worth dollars 1 million
in annual billings. Other recent K&J wins include language-recognition
software provider Kiwilogic and OmniChoice.com.
NEW YORK: Nike Communications has promoted J. Michael Christmas from VP
to the newly created post of SVP. He will continue to manage accounts
for TAG Heuer and Bang & Olufsen while assuming a more active role in