GOP Web site gets an image revamp

WASHINGTON, DC: Responding to claims that they have been slow to join the Internet revolution, House Republicans have revamped their Web site, www.GOP.gov.

WASHINGTON, DC: Responding to claims that they have been slow to join the Internet revolution, House Republicans have revamped their Web site, www.GOP.gov.

WASHINGTON, DC: Responding to claims that they have been slow to

join the Internet revolution, House Republicans have revamped their Web

site, www.GOP.gov.



The site, which now incorporates many of the expected hi-tech bells and

whistles, promotes the party as well as individual representatives.



But the real plus from a PR perspective is that visitors can create

their own user profile, then receive tailor-made updates on specific

issues.



’This is a whole new way for members to reach a national audience,’ said

House Republican Conference (HRC) press secretary James Smith.



The party plans to promote the site relentlessly, encouraging GOP

leadership to hype it during national media appearances. Approximately

100 district directors for GOP reps attended a briefing last week where

they were urged to promote the Web site back home.



Seeking to simplify site management for technophobic press secretaries,

the HRC has hired Microsoft to ease the posting of news releases. Under

the new system, GOP press secretaries need only enter a

password-protected area and paste the text of a release. A system

allowing members to phone in audio releases is also being developed.



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