DALLAS: Fast-food siblings Pizza Hut and Taco Bell are ordering out for PR, with both chains preparing to bolster their in-house operations.
DALLAS: Fast-food siblings Pizza Hut and Taco Bell are ordering out
for PR, with both chains preparing to bolster their in-house
Pizza Hut has snatched Patty Sullivan away from Edelman’s Dallas office
to serve as director of public relations. The post had been vacant since
Jay Allison left to become GM of PR for Porsche Cars North America.
Based in the chain’s Dallas headquarters, Sullivan will oversee all
external PR, including product publicity, brand positioning, crisis
communications and community affairs. Pizza Hut’s PR budget is thought
to be in the multimillion-dollar range.
Taco Bell, based in Irvine, CA, is seeking a PR manager with at least
five years of media relations experience. The chain, which boasts a PR
budget in the ballpark of dollars 600,000 per year, is reportedly close
to filling a PR manager slot, according to Amy Sherwood, VP of PR for
Pizza Hut and Taco Bell parent Tricon Global Restaurants.
Both restaurants, along with sister chain KFC, had been owned by Pepsi
until the company spun off a new company, Tricon, in 1997. Since then,
the company has used PR to maintain brand identity for the individual
chains while simultaneously attempting to bolster awareness of the
Sherwood said that the parent company’s corporate PR operation keeps a
watchful eye on the PR staffs of the three chains, but that the chains
handle day-to-day PR independently.