Fast-food chains beef up internally

DALLAS: Fast-food siblings Pizza Hut and Taco Bell are ordering out for PR, with both chains preparing to bolster their in-house operations.

DALLAS: Fast-food siblings Pizza Hut and Taco Bell are ordering out for PR, with both chains preparing to bolster their in-house operations.

DALLAS: Fast-food siblings Pizza Hut and Taco Bell are ordering out

for PR, with both chains preparing to bolster their in-house

operations.



Pizza Hut has snatched Patty Sullivan away from Edelman’s Dallas office

to serve as director of public relations. The post had been vacant since

Jay Allison left to become GM of PR for Porsche Cars North America.



Based in the chain’s Dallas headquarters, Sullivan will oversee all

external PR, including product publicity, brand positioning, crisis

communications and community affairs. Pizza Hut’s PR budget is thought

to be in the multimillion-dollar range.



Taco Bell, based in Irvine, CA, is seeking a PR manager with at least

five years of media relations experience. The chain, which boasts a PR

budget in the ballpark of dollars 600,000 per year, is reportedly close

to filling a PR manager slot, according to Amy Sherwood, VP of PR for

Pizza Hut and Taco Bell parent Tricon Global Restaurants.



Both restaurants, along with sister chain KFC, had been owned by Pepsi

until the company spun off a new company, Tricon, in 1997. Since then,

the company has used PR to maintain brand identity for the individual

chains while simultaneously attempting to bolster awareness of the

Tricon moniker.



Sherwood said that the parent company’s corporate PR operation keeps a

watchful eye on the PR staffs of the three chains, but that the chains

handle day-to-day PR independently.



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