Evite shifts from boutique to B-M

SAN FRANCISCO: After a high-profile launch that propelled the company to the top of a crowded category, Evite has shifted its expanding PR business to Burson-Marsteller’s San Francisco branch.

SAN FRANCISCO: After a high-profile launch that propelled the company to the top of a crowded category, Evite has shifted its expanding PR business to Burson-Marsteller’s San Francisco branch.

SAN FRANCISCO: After a high-profile launch that propelled the

company to the top of a crowded category, Evite has shifted its

expanding PR business to Burson-Marsteller’s San Francisco branch.



Previously handled by San Francisco hi-tech boutique Brumfiel & Etienne,

the online event-planning company put its account up for review earlier

this spring, according to Evite VP of marketing and business development

Adrian Turner. ’Brumfiel & Etienne did a phenomenal job in helping us

become number one in our space, but we needed an agency that had a

national presence,’ he explained.



The focus of the campaign will be the consumer audience. ’Before we were

creating a new category, but now we’re a major mainstream brand, so the

emphasis will be on communicating with consumer media,’ Turner said.



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