IRVINE, CA: In what appears to be the first comprehensive third-party study of its kind, Electronic Media Communications has taken a look at the four best-known Internet monitoring services: Webclipping.com, PR Newswire’s eWatch, Luce Online’s Cyberclipping.com and Netcurrents.com.
IRVINE, CA: In what appears to be the first comprehensive
third-party study of its kind, Electronic Media Communications has taken
a look at the four best-known Internet monitoring services:
Webclipping.com, PR Newswire’s eWatch, Luce Online’s Cyberclipping.com
The results (see chart) seemed to favor Webclippings.com, although there
was a considerable amount of overlap among the services.
EMC, which provides broadcast production and Internet news-distribution
services for the PR industry, based its evaluation on features, fee
structures and other technological attributes. President and CEO Patrick
Pharris said the company conducted the study partly for its own
’Lots of our clients on Noticias Wire, Tourandtravelnews.com and Holiday
Shopping News want to know where their clips are hitting online after
they go out on our wires,’ he explained. ’All of the clipping services
claim to offer the same thing, so we decided to do some research.’
According to the study, which was conducted via multiple telephone
interviews with sales representatives at each company over a two-week
period last month, Webclipping.com emerged the winner on the
number-of-publications front, with more than 15,000 online publications.
The study also found that Cyberclipping.com is the only vendor to limit
search capabilities to online news publications, thus excluding usenet
groups, chatrooms/forums and bulletin boards from its clipping
’We have found there are free services for this information, and clients
get bored reading all the junk and gossip after a month,’ said Luce
Online VP Kelly Schmitt.
Because pricing structures vary so widely, direct cost comparisons were
difficult to determine. For example, eWatch, which requires users to
sign up and pay for an annual contract in advance, looks to be the most
expensive: for daily monitoring in all categories (usenet groups, etc.),
eWatch can run as high as dollars 16,200 per year.
On the other hand, Webclipping.com charges a dollars 100 set-up fee,
plus dollars 100 per month per search term across these same categories.
If you were to specify the same 10 search terms allowed by eWatch, the
annual Webclippings.com tab would approach dollars 13,000.
After viewing the study, Shandwick VP of interactive PR services Mike
Spataro said no service came out a hands-down winner: ’It’s a tricky
business and there’s no perfect solution. The best service right now is
only indexing 40% of the Web.’
INTERNET CLIPPING SERVICES: how they measure up
Webclipping. Cyberclipping. Netcurrents. eWatch.com
com com com
Total online pubs. 15, 474 3,600 2,433 2,300
Newspapers 3,405 958 343 N/A
Magazines, Webzines 11, 026 2,611 1928 N/A
TV, radio Web sites 999 6 114 N/A
Newswires 44 26 N/A N/A
Usenet groups 63,000 0 60,000 60,000
dollars dollars dollars dollars
Set-up fees 100/client 0.00 250 0.00
dollars dollars dollars dollars
Monthly fees 10/srch. 300/srch. 395 300/catgy.
Clip storage time 90 days 30-60 days 30-60 days 30 days
SOURCE: Electronic Media Communications.