EMC compares leading e-clipping services

IRVINE, CA: In what appears to be the first comprehensive third-party study of its kind, Electronic Media Communications has taken a look at the four best-known Internet monitoring services: Webclipping.com, PR Newswire’s eWatch, Luce Online’s Cyberclipping.com and Netcurrents.com.

IRVINE, CA: In what appears to be the first comprehensive third-party study of its kind, Electronic Media Communications has taken a look at the four best-known Internet monitoring services: Webclipping.com, PR Newswire’s eWatch, Luce Online’s Cyberclipping.com and Netcurrents.com.

IRVINE, CA: In what appears to be the first comprehensive

third-party study of its kind, Electronic Media Communications has taken

a look at the four best-known Internet monitoring services:

Webclipping.com, PR Newswire’s eWatch, Luce Online’s Cyberclipping.com

and Netcurrents.com.



The results (see chart) seemed to favor Webclippings.com, although there

was a considerable amount of overlap among the services.



EMC, which provides broadcast production and Internet news-distribution

services for the PR industry, based its evaluation on features, fee

structures and other technological attributes. President and CEO Patrick

Pharris said the company conducted the study partly for its own

benefit.



’Lots of our clients on Noticias Wire, Tourandtravelnews.com and Holiday

Shopping News want to know where their clips are hitting online after

they go out on our wires,’ he explained. ’All of the clipping services

claim to offer the same thing, so we decided to do some research.’



According to the study, which was conducted via multiple telephone

interviews with sales representatives at each company over a two-week

period last month, Webclipping.com emerged the winner on the

number-of-publications front, with more than 15,000 online publications.

The study also found that Cyberclipping.com is the only vendor to limit

search capabilities to online news publications, thus excluding usenet

groups, chatrooms/forums and bulletin boards from its clipping

universe.



’We have found there are free services for this information, and clients

get bored reading all the junk and gossip after a month,’ said Luce

Online VP Kelly Schmitt.



Because pricing structures vary so widely, direct cost comparisons were

difficult to determine. For example, eWatch, which requires users to

sign up and pay for an annual contract in advance, looks to be the most

expensive: for daily monitoring in all categories (usenet groups, etc.),

eWatch can run as high as dollars 16,200 per year.



On the other hand, Webclipping.com charges a dollars 100 set-up fee,

plus dollars 100 per month per search term across these same categories.

If you were to specify the same 10 search terms allowed by eWatch, the

annual Webclippings.com tab would approach dollars 13,000.



After viewing the study, Shandwick VP of interactive PR services Mike

Spataro said no service came out a hands-down winner: ’It’s a tricky

business and there’s no perfect solution. The best service right now is

only indexing 40% of the Web.’





INTERNET CLIPPING SERVICES: how they measure up


                    Webclipping. Cyberclipping. Netcurrents.  eWatch.com

                            com            com          com

Total online pubs.      15, 474          3,600        2,433        2,300

Newspapers                3,405            958          343          N/A

Magazines, Webzines     11, 026          2,611         1928          N/A

TV, radio Web sites         999              6          114          N/A

Newswires                    44             26          N/A          N/A

Usenet groups            63,000              0       60,000       60,000

                        dollars        dollars      dollars      dollars

Set-up fees          100/client           0.00          250         0.00

                        dollars        dollars      dollars      dollars

Monthly fees           10/srch.      300/srch.          395   300/catgy.

Clip storage time       90 days     30-60 days   30-60 days      30 days


SOURCE: Electronic Media Communications.



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