WASHINGTON, DC: Though the November elections are still months away, the healthcare practices of DC’s biggest PR firms are already predicting that a new president and Congress will bring about a healthy 2001 for their ledgers.
WASHINGTON, DC: Though the November elections are still months
away, the healthcare practices of DC’s biggest PR firms are already
predicting that a new president and Congress will bring about a healthy
2001 for their ledgers.
Manning Selvage & Lee DC director of strategic and creative development
Brian Gaudet said that while accomplishments in healthcare policy over
the last few years have been incremental, the firm ’expects to see a lot
of action on health policy after Election Day.’
Already, he added, PR agencies are attempting to choreograph
partnerships between healthcare/pharmaceutical clients and third-party
Once the new Congress and president are installed, such partnerships may
well prove essential in order to successfully advance a legislative
The increased interest in healthcare policy is likely to spur changes in
the healthcare arms of DC agencies - thus exacerbating an already tight
market for top healthcare voices. Gaudet, who expects to hire more than
a few healthcare staffers within the next six months, said smart PR
agencies will look toward the Clinton administration and Congress for
possible hires. MS&L has already transferred its national health policy
director, Mark Senak, from New York to DC.
However, Tom Beall, co-director of Ogilvy’s global health and medical
care practice, is cautious about forecasting how much will actually be
accomplished legislatively in health policy next year. But Beall said
that Ogilvy’s DC office is attempting to further strengthen the bond
between healthcare and public affairs - in part because the substantive
issues underlying legislation, such as a ’patients’ bill of rights’ and
Medicare prescription drug coverage, are likely to remain unresolved in
the near future.
Shandwick is among the other big agencies looking to up its healthcare
muscle. Public Affairs president David Krawitz predicted a large
increase in demand for health policy PR over the next year, and plans to