CDB unveils new financial PR arm

NEW YORK: Creamer Dickson Basford (CDB) has added financial and investor relations to its slate of offerings and tapped former Shandwick corporate and financial relations SVP Mark Danes to lead it.

NEW YORK: Creamer Dickson Basford (CDB) has added financial and investor relations to its slate of offerings and tapped former Shandwick corporate and financial relations SVP Mark Danes to lead it.

NEW YORK: Creamer Dickson Basford (CDB) has added financial and

investor relations to its slate of offerings and tapped former Shandwick

corporate and financial relations SVP Mark Danes to lead it.



The practice will offer shareholder-relations services and executive

media training, as well as pre- and post-IPO support.



Given the difficulty of growing an effective IR practice from the ground

up, one possible scenario has CDB buying rather than building financial

expertise. ’It is likely we will acquire or partner with another IR

practice, but I don’t know when that will happen,’ said Danes.



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