WASHINGTON, DC: Hoping to spread the word that psychiatry entails more than just patients lying on a couch, the American Psychiatric Association (APA) has chosen Fleishman-Hillard for a multi-year educational effort.
WASHINGTON, DC: Hoping to spread the word that psychiatry entails
more than just patients lying on a couch, the American Psychiatric
Association (APA) has chosen Fleishman-Hillard for a multi-year
According to APA director of public affairs John Blamphin, Fleishman
bested four unnamed firms - three national and one local - to win the
account, valued at dollars 250,000 for its first year (PRWeek, March
13). He said approximately 20 firms expressed interest in leading the PR
push, which is jointly funded by the APA and the American College of
Neuropharmacology, based in Nashville.
Blamphin believes the profession of psychiatry as well as patients
seeking psychiatric help ’have been stigmatized’ through inaccurate
portrayals in the media. Specifically, he said, psychiatrists are often
’portrayed as villains,’ while the serious problem of mental illness is
What the APA wants the public and the media to know is that current
treatments for mental illness are ’science-based’ and employ the full
spectrum of the psychiatrist’s medical skills (all are licensed doctors)
to help patients.
Another part of the effort, Blamphin added, is explaining the role and
value of psychiatric research and addressing concerns that without
adequate funding new medical treatments and options may be jeopardized.
For example, Blamphin noted that the correlation between depression and
other medical problems is just now being understood.
A final segment of the PR effort will clarify the difference between
psychiatrists and psychologists. ’It’s not a campaign so much as a
stepping up of what we are already doing,’ Blamphin said.