NEW YORK: Hearst title Marie Claire has dropped Dan Klores Associates (DKA) after two years in favor of celebrity publicity house PMK.
NEW YORK: Hearst title Marie Claire has dropped Dan Klores
Associates (DKA) after two years in favor of celebrity publicity house
The move may have been prompted by the departure of former DKA staffer
Marcy Engelman, who left the firm earlier this year (PRWeek, May 1) to
set up her own agency.
PMK managing partner Leslee Dart said the agency was hired by Marie
Claire editor Glenda Bailey. She praised the work done by DKA, saying,
’We have big shoes to fill.’
Dart added that the win provides further evidence of PMK’s desire to
ramp up the agency’s magazine business, though she declined to give
details about current publishing clients.
DKA partner Ruth Sarfaty shrugged off the loss: ’We represented Marie
Claire for two years. We had a good run and were thrilled with the
results.’ She suggested the the magazine made the switch to PMK in order
to recruit more celebrities to its pages.
DKA has also lost Restaurant Associates, which owns a string of New York
City eateries. The company is believed to have taken its PR account
in-house. Though Restaurant Associates didn’t return calls for comment,
the company’s PR business is reported to have been worth around dollars
15,000 per month.