ATLANTA: Philips Consumer Electronics North America has handed its coveted dollars 1 million account to Manning, Selvage & Lee’s Atlanta outpost.
ATLANTA: Philips Consumer Electronics North America has handed its
coveted dollars 1 million account to Manning, Selvage & Lee’s Atlanta
When Philips moved to Atlanta three years ago, the company immediately
became one of the most desirable potential clients in the community.
With a sexy new arena, high-profile deals with America Online and Time
Warner and a dominant position in the global consumer electronics
category, Philips whet every local agency’s appetite for business.
Brodeur and then-spouse Porter Novelli initially received the lion’s
share of the business. However, for reasons that both Brodeur and
Philips declined to specify, the relationship deteriorated in recent
months, and the account was put up for review. One source guessed that
the problems might have been caused by shifting alliances among the
Omnicom-owned Brodeur, PN and since-renamed Copithorne & Bellows.
Alexander Ogilvy, GCI Group, MS&L and PN made the first cut in the
Philips account derby, and the company quickly narrowed down the list to
GCI and MS&L.
Though Philips execs declined to comment on why MS&L won out, it is
clear that the firm’s prior relationship with the company - it has been
agency of record for Philips CAP worldwide (the domestic appliances and
Norelco division) for several years - contributed to the decision in a
major way. Jan Landau Lewin, SVP and managing director of MS&L/Atlanta,
added that her crew’s creativity also helped close the deal.
The assignment includes consumer brand-building activities for video,
audio and PC peripheral products as well as positioning within the
consumer electronics trade.