MIAMI: Weber/RBB has snared the Caribbean and Latin American business for Lucent’s dollars 8 billion spin-off company, Avaya.
MIAMI: Weber/RBB has snared the Caribbean and Latin American
business for Lucent’s dollars 8 billion spin-off company, Avaya.
While the company declined to disclose financial specifics, Weber’s
typical fees for programs in Latin America range between dollars 30,000
and dollars 50,000 a month. Weber/RBB topped Edelman for the account,
which will be linked to a broader dollars 50 million ad effort.
’We were impressed with how Weber used new media and new technology in
its internal operation,’ said Inge Sengelmann, regional director for
Lucent’s corporate communications. She praised Weber’s unusual
willingness to grant the company constant access to the firm’s internal
campaign documents through an extranet connection to Weber’s intranet
Avaya, which provides communications hardware and software for a million
businesses worldwide, will be fully spun off from Lucent by October