Ketchum can bring home the bacon and fry it up in a pan - and has the facilities to prove it.
Ketchum can bring home the bacon and fry it up in a pan - and has
the facilities to prove it.
The firm’s San Francisco office, along with Dreamworks, Pillsbury,
Pacific Bell, Inductors and a Kentucky elementary school, were recent
recipients of the ’Cool Corporate Kitchen’ award from Food.com, which
recognized each of the organizations for the warmth, coziness and
originality of their kitchens.
But Ketchum’s Food Center is more than a place where employees go to
reheat last night’s pasta. It’s a professional kitchen in which the
agency tests and develops recipes to find a gastronomic killer app for
its clients, thus giving the phrase ’slaving over a hot stove’ a whole
new meaning. For the record, the firm defines ’killer app recipe’ as one
in which a client’s product becomes integral, resulting in increased
product usage and sales.
’We bring the food in, cook it, taste it and think about what you can do
with it, and then think about the target audience,’ says Sandy Hu, SVP
and director of the Food Center. ’If you’re going to do food PR, you
have to have a kitchen.’
The Food Center also houses a library of cookbooks, a
temperature-controlled wine cellar and a prop room for food styling. In
addition to tracking trends and conducting focus-group research, the
firm has developed recipes for commercial and home use (which can be
found at www.recipe.com).
While Ketchum employees sometimes get to sample the food, they mainly
enjoy it from afar. SVP of human resources Wendy Atkins Pattenson says
that ’bizarre odors’ sometimes emanate from the Food Center, but adds
that she has picked up more than her share of chicken and pasta
In any case, here’s hoping that somebody is cleaning out the fridge
before the Food Center closes down for the weekend.