DETROIT: Alan Miller, formerly the manager of corporate diversity PR at DaimlerChrysler, has left the company to start his own multicultural event firm, the A. Miller Group.
DETROIT: Alan Miller, formerly the manager of corporate diversity
PR at DaimlerChrysler, has left the company to start his own
multicultural event firm, the A. Miller Group.
As opposed to specializing in a specific ethnic market, the agency will
handle community and media relations targeted to all ethnic
Miller has already forged several alliances (with the African-American
Public Relations Alliance and the Arab American Association, among
others) and made his first hire, former Newsweek Detroit bureau chief
During his five-year tenure as manager of corporate diversity PR at
DaimlerChrysler, Miller created the company’s ’Spirit in the Words’
poetry program for journalists and writers. He also developed and
coordinated PR programs for the ’Unity: Journalists of Color’ convention
in 1999 and for the documentary Hoop Dreams.
’After doing this for 15 years or so at Chrysler, it’s a great
opportunity for me to get into multiethnic event marketing,’ Miller
said. ’No one is doing what I’m doing.’ His first two clients are former
employer DaimlerChrysler and an Internet company for women of color that
he will help launch in the fall.
Bill Imada of Imada Wong Communications, which specializes in reaching
out to Asian-American audiences, said that multicultural PR firms will
eventually gain prominence over firms that exclusively target a specific
’Firms are becoming more multicultural, as opposed to ethnic-specific,’
he explained. ’Clients want one-stop shopping. The agencies that are
going to survive will be experts in multicultural marketing.’
Mike Aberlich, a senior manager of public affairs at DaimlerChrysler who
worked with Miller for 12 years, said that the company will work with
the A. Miller Group on corporate marketing events, such as the National
Black Arts Festival and the NAACP Awards.
Jay Cooney, senior manager of marketing and PR programs at Chrysler,
will assume Miller’s duties on an interim basis.