WASHINGTON, DC: Hoping to reverse the perception that DC folks pay more attention to presidential polls than to the NFC East standings, Wave Public Relations has launched a new ’Sports Wave’ division.
WASHINGTON, DC: Hoping to reverse the perception that DC folks pay
more attention to presidential polls than to the NFC East standings,
Wave Public Relations has launched a new ’Sports Wave’ division.
Agency president Wayne Henninger said that there are few sports markets
like Washington. ’Every major sports team is here except baseball, and
that’s up the road in Baltimore.’ He added that several major sports
companies and marketing agencies (SFX, Octagon and Brotman Winter Fried)
boast a huge presence in the area, and believes that there’s more than
enough business to go around.
To this end, the new sports PR arm has already cemented a relationship
with the soon-to-be-launched Gilco Sports and Entertainment
Sports Wave will also launch b-to-b site golfcommerce.com and represent
US Olympic racewalker Andrew Hermann.
However, Brotman Winter Fried president Charles Brotman said Wave may
find the DC sports PR scene competitive and perhaps limiting. Brotman,
who formed his firm nearly 30 years ago after handling PR for the old
Washington Senators, said, ’This isn’t New York, Boston, Chicago or
There’s not enough sports to have several major sports-marketing firms
Henninger and Wave partner David Wieme are former members of the Detroit
Pistons’ PR team.