Jonathan Bernstein of Bernstein Communications publishes e-zines on crisis management and paintball - two topics more closely related than you might imagine. Here, he weighs in on finding one’s inner child and more
Jonathan Bernstein of Bernstein Communications publishes e-zines on
crisis management and paintball - two topics more closely related than
you might imagine. Here, he weighs in on finding one’s inner child and
What will be the next big thing to hit PR, and why? Humor. We take
ourselves too seriously.
What is your favorite sport? Paintball! Aging Baby Boomers need to
nurture their inner child, and I found that being surrounded by other
’kids’ aged 15-60 while under heavy semi-automatic paintball fire
nurtures my inner child just fine.
Tell us something interesting about your agency. How many agencies
publish e-zines on both crisis management and paintball?
What is your greatest achievement? While it may make some squirm, I have
learned in my old age that there is a Higher Power in this world. I’m
not it, so I’m not solely responsible for achieving anything.
Do you have a secret daily pleasure? Listening to traffic reports while
running local errands, knowing MY commute is down the hall from my
bedroom to my office.
How did you get into PR? A relative suggested that my skills would
’translate’ to PR. She pointed out an opening for a manager of corporate
communications at Playboy Enterprises. I didn’t hear ANYTHING she said
except ’Playboy,’ but I applied and got the job. My last press release,
less than a year later, announced a 40% reduction in the workforce that
included me and the rest of the PR department.
What would you do if you didn’t do what you do? I’d be a folk singer, a
la Simon and Garfunkel. My 1960s singing partner and I were pretty good
- I wanted to quit school and go ’on the road.’ He wanted to stay in
school and become a rabbi. Go figure.
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? Wrong era for me -
I’m still trying to figure out where all the flowers have gone, and
what’s actually blowing in the wind.
Name one thing about your past that people would be surprised to
In 1970 I was a student protestor getting tear-gassed at the University
of Maryland. Two years later, I voluntarily joined US Army Military
What is the best invention of all time? I don’t know what the best is,
but the worst has to be the plethora of PR awards. Imagine if the time
spent filling out those entries went to effective new business
development, or client service.