BOSTON: Joe Burnieka’s attempt to lift McCay Communications out of bankruptcy with a new company, Harborside Communications, has lasted all of one month.
BOSTON: Joe Burnieka’s attempt to lift McCay Communications out of
bankruptcy with a new company, Harborside Communications, has lasted all
of one month.
Burnieka closed Harborside several weeks ago after reading in a local
business journal that one of McCay’s creditors, management consultant
Skip Pile, thought the new company was being built ’on the backs of
’When I read that, and it was in black and white, it hit me between the
eyes and I decided that Skip had a point,’ Burnieka said.
Burnieka shut down McCay April 14 with an out-of-court bankruptcy
settlement listing dollars 1.3 million in debts and a letter to
creditors saying they would get only a small portion of what they were
owed. A former partner, Marvin Fried, was owed dollars 500,000.
Burnieka said the PR side of the business was holding its own, but that
advertising was suffering badly. While McCay had clients like Wal-Mart
and Heritage Real Estate Trust, new business had long since dried
When a promising deal with a dot-com fell through, Burnieka closed the
Most of Harborside’s 15 employees have already landed elsewhere. ’If
something like this had to happen, it happened at a pretty good time
economically in our city’s history,’ said Burnieka, who came to McCay in
1997 after a stint at Pinpoint Communications. ’People are looking for
Burnieka himself landed at Devine and Pearson in nearby Quincy, where,
as managing director of PR, he is clearly relieved to be rid of