WASHINGTON, DC: Shandwick Public Affairs principal Brian Lunde is attempting to do what some might consider the impossible: sell Democrats and Independents on George W. Bush.
WASHINGTON, DC: Shandwick Public Affairs principal Brian Lunde is
attempting to do what some might consider the impossible: sell Democrats
and Independents on George W. Bush.
The move is a curious one for Lunde, a Democrat with a history of
working for Democratic candidates. ’I’m going with my heart rather than
my history,’ he explained.
Prior to his Shandwick tenure, Lunde ran a consulting firm that assisted
Democratic candidates. He also managed the campaigns that installed
Charles Manatt and Paul Kirk as chairmen of the Democratic National
Committee in the 1980s and served as executive director of the DNC under
Lunde predicts that Democrats and Independents disaffected by the
current partisanship in Washington will find Bush to be ’a different
kind of president.’ He added that his efforts are strictly voluntary and
took pains to differentiate himself from other PR pros trying to
capitalize on the political flavor of the season.
The political turmoil that has engulfed Washington over the past few
years has not sat well with Lunde. ’People do not understand the kind of
changes that (Bush) would bring to DC,’ said Lunde, who touts the
candidate’s record of working well with both Democrats and Republicans
Predictably, Lunde’s Bush push has been met with skepticism by Gore
Lorraine Voles, a former Gore communications director currently serving
as a senior counselor with Porter Novelli in Washington, insisted that
the Veep is not ignoring the independent crowd. ’He’s speaking to
Independent voters,’ she promised, citing his emphasis on ’prosperity