HOUSTON: Compaq has raided the agency world to fill its top PR slot, snaring Bill Fasig away from Burson-Marsteller.
HOUSTON: Compaq has raided the agency world to fill its top PR
slot, snaring Bill Fasig away from Burson-Marsteller.
Fasig, previously MD and chairman of the firm’s global technology
practice, will join Compaq next month as VP of corporate communications.
He will oversee PR, analyst relations and executive communications.
’It was a tough decision - I’ve had a great run at Burson,’ said Fasig,
who started out as MD of its public affairs practice three and a half
years ago. Eight months into his tenure, Fasig moved to California to
expand Burson’s tech practice, which was then dominated by a single
client, Sun Microsystems.
Compaq, which ditched Miller/Shandwick to hand its dollars 12 million PR
account to Hill & Knowlton last November, had been looking to fill the
position for about a year, and Dave Middleton served as acting head of
corporate communications during the search. Fasig will report to newly
appointed SVP of marketing Douglas Fox. A Compaq spokeswoman said the
company has 14 in-house PR pros in the US, a significant drop from the
25 it claimed last fall.
When asked if he has his work cut out for him, Fasig said ’absolutely.’
Compaq is still recovering from a massive management shakeup last year
and its consumer PC business is losing market share. The internal
problems have impacted its image - in the most recent Fortune ’Most
Admired’ company rankings, Compaq dropped three places to eighth in its
Perhaps anticipating Fasig’s departure, Burson elevated Kay Hart to
acting head of the US tech practice last month. Hart joined Burson when
it bought her firm, Hart Cooper Partners, last summer.