CHICAGO: United Airlines has added Dan Klores Associates to its slate of PR agencies, tapping the New York-based firm to hype a ’major product innovation’ scheduled to be unveiled later this year.
CHICAGO: United Airlines has added Dan Klores Associates to its
slate of PR agencies, tapping the New York-based firm to hype a ’major
product innovation’ scheduled to be unveiled later this year.
While United manager of media relations Matt Triaca declined to discuss
the specific products that DKA will be working on, he said that the
airline has ’a number of new things coming down the road this year.
We’re sure Dan Klores will be involved.’ Impressed with the firm’s work
on behalf of other clients, United picked DKA after an informal search,
DKA becomes the fourth PR firm retained by United. Fleishman-Hillard is
the company’s lead agency, but the airline also works with Denver’s
Schenkein/Sherman Public Relations and Weber’s Miami outpost for Latin
American PR. ’Each of the agencies brings a specialty to the table,’
Anxious to gain federal approval for its proposed merger, United
recently added Democratic lobbyist Tommy Boggs and Republican Kenneth
Duberstein, a former chief of staff for Ronald Reagan, to its DC staff.
The pair joins a handful of United heavy-hitters in the Beltway,
including Bob Michel, the former Republican House leader, and Ann
Eppard, a former chief of staff for the head of the House
DKA has been on an impressive new-business roll over the past few
months, picking up retainer or project work from W hotels, Major League
Soccer, Showtime, Nieman-Marcus and Pfizer - accounts collectively
worth in excess of dollars 1 million.