NEW YORK: The PRSA has never been very good at PR - but it now has a chief public relations officer to change all that.
NEW YORK: The PRSA has never been very good at PR - but it now has
a chief public relations officer to change all that.
Catherine Bolton, 48, will start in the newly created position on
September 5. As part of a five-year strategic plan, she will manage the
society’s external goals: ’advancing the profession’ and ’establishing
’Having a top-notch professional to represent the PRSA has been an
identifiable need for some time,’ said PRSA chairman Steve
But as president and COO Ray Gaulke explained, the position was not
created strictly to advance the PRSA per se.
’She is here to promote the public relations profession as a whole,’ he
stressed. ’If she does that, it will in turn advance the PRSA.’
Added Pisinski, ’We hope Catherine can identify more high-profile
platforms to talk about public relations, whether speaking platforms or
in the media. And she’ll be pulling together expert spokespeople not
just from the board, but from the entire PRSA membership.’
The five-year PRSA plan also calls for the creation of another
senior-level job, chief administration officer (CAO), with
responsibility for member services. Both positions will report to
Gaulke, who welcomed the appointment of a senior PR practitioner. ’It
frees me to run the society as a business,’ he said.
Bolton is currently VP of communications at the International Copper
Association. She has previously worked at Akzo Nobel and WNET-TV.