LONDON: Preparing to split into six separate businesses, British Telecom is planning a radical restructuring of its in-house PR team.
LONDON: Preparing to split into six separate businesses, British
Telecom is planning a radical restructuring of its in-house PR
BT’s director of group communications Robin Pauley confirmed that while
no plans had been finalized, PR staff changes were inevitable in the
’Press and PR need to change to match the new-look BT,’ she said. ’The
company’s restructuring provides us with an opportunity to do new
things, but it’s not a downsizing exercise - it’s a remodeling
Right now, BT is not planning to tweak immediately its 12-strong agency
core roster, which includes Band & Brown Communications, Biss Lancaster
and Le Fevre. But senior press and broadcasting officer Robert Dunnett
confirmed that the roster will be reviewed during the months ahead.
BT is also currently searching for a replacement for director of
external communications Ted Graham, who is retiring at the end of
September. Existing head of UK PR campaigns Tim Johns was recently made
head of news to strengthen the press office in advance of Graham’s