NEW YORK: Edelman has picked up a piece of the integrated marketing puzzle, snaring New York-based issue-advocacy ad shop Callahan Creative.
NEW YORK: Edelman has picked up a piece of the integrated
marketing puzzle, snaring New York-based issue-advocacy ad shop
Callahan Creative, which will soon be renamed Blue Worldwide,
represents Edelman’s first dip into the advertising pool. The purchase
was spurred by the firm’s final-round loss in the battle for the
dollars 50 million Council for Biotechnology Information account.
Edelman president and CEO Richard Edelman said he believes that the
agency might have won the account had it not been ’competitively
disadvantaged’ by its lack of an issue - and advocacy-advertising
’I looked across the table at (Edelman vice chairman and Washington GM)
Leslie Dach and said, ’’That’s the last one we’re going to lose like
Edelman envisions a ’PR-centric’ model of communications, in which
advertising and other disciplines would contribute to the marketing
mix. Dach added that by bringing advertising in-house, the firm might
achieve better strategy coordination. ’We can all sit around one
table,’ Dach explained.
Callahan Creative founder Sarah Callahan, whose shop is expected to
post dollars 6 million in billings this year, boasts a background in
political advertising, having worked with such well-known consultants
as Carter Eskew and Mandy Grunwald. The firm produces ads for CBS and
ESPN, and still does some political work.
Callahan has already worked with Edelman on several ventures, including
an ongoing campaign on behalf of the Biotechnology Industry