PR really is a 24/7 business. Just ask the exhausted publicists at Alan Taylor Communications.
PR really is a 24/7 business. Just ask the exhausted publicists at
Alan Taylor Communications.
Having committed to organizing five major events in four days, agency
heads divvied up the firm’s 45 pros into five squads. ’We always talk
about how PR is a 24-hour business,’ said EVP Mark Beal. ’But for that
span, we literally had people working 24 hours a day.’
The PR marathon began, appropriately enough, with Adidas’ introduction
of the US Olympic uniforms at the World Trade Center on Monday, July
It was followed 24 hours later by the unveiling of a new Wheaties box
featuring tennis champ Pete Sampras.
Next up was a PR double-header on Wednesday, with Carl Lewis introducing
a new MasterCard product in New York City, and a golf event in
Washington, DC for Sandbox.com. The week wound down on Thursday with a
Carlton Fisk media appearance on behalf of Smirnoff Vodka. Through it
all, of course, the agency continued its usual slate of client and pitch
’We could easily do it again,’ boasted Beal, before quickly adding, ’Not
that we’d want to plan it that way. It was really unusual that
everything came together on consecutive days.’