NEW YORK: Burson-Marsteller’s hi-tech practice has suffered another high-level defection, with managing director Michele Clarke departing to join Hill & Knowlton.
NEW YORK: Burson-Marsteller’s hi-tech practice has suffered
another high-level defection, with managing director Michele Clarke
departing to join Hill & Knowlton.
Clarke, who joined Burson last summer, will become head of H&K’s New
York technology group and deputy head of the US technology practice,
under Maureen Blanc.
For the past few months, Clarke had been in a new business development
role. She met H&K CEO Tom Hoog after pitching the Motorola account,
which H&K won last month (PRWeek, June 5).
’I needed a strong lead person on the East Coast,’ Hoog said. ’Several
potential clients said that there was someone at Burson who was
impressive. That’s all it took.’
When asked if Clarke’s departure was in violation of non-compete
agreements enacted in the wake of WPP’s purchase of Burson parent Young
& Rubicam, Hoog claimed they didn’t apply since his discussions with
Clarke commenced before the acquisition was announced.
Clarke’s defection comes on the heels of the announcement that Bill
Fasig, chairman of Burson’s global technology practice, will join
Compaq (an H&K client) next month. Roy Clason, who quietly came over to
Burson from Dell in January, has stepped into Clarke’s shoes as East
Coast market leader.