NEW YORK: A b-to-b online marketplace headed by seven major airlines has handed its dollars 1 million PR account to Burson-Marsteller.
NEW YORK: A b-to-b online marketplace headed by seven major
airlines has handed its dollars 1 million PR account to
The as-yet-unnamed company chose Burson over Fleishman-Hillard, Hill &
Knowlton and Ogilvy. Burson pitched with sister branding consultancy
Landor Associates, which will come up with a company name before its
The new venture is designed to link carriers with suppliers of
airline-related goods and services, such as fuel, catering and engine
The seven member airlines - American, Delta, United, Continental,
British Airways, Air France and Iberia - spend dollars 32 billion on
these services annually.
Burson’s DC office will handle the account, with MD Richard Mintz
heading a five-person team. ’Right now we’re making the marketplace
aware that they exist,’ Mintz said.
American Airlines is a major client of Burson’s, and the agency also
handles US marketing for Quantas.