CHICAGO: Arthur Andersen is on the prowl for marketing muscle, hunting for a PR manager in its Chicago office.
CHICAGO: Arthur Andersen is on the prowl for marketing muscle,
hunting for a PR manager in its Chicago office.
The successful candidate will direct local PR efforts as well as
coordinate work with Ketchum, the company’s agency of record.
’We consider Chicago one of our primary offices in the world,’ said
Matt Gonring, managing partner of communications and integrated
He declined, however, to reveal any information about the person who
previously held the PR manager post.
Andersen is in the midst of a major rebranding campaign that will see
the company spend dollars 2 million on PR in 2000 (PRWeek, Feb. 14).
Earlier this year, the company formally unveiled a new orange-globe
corporate logo - the cornerstone of a plan to change its image from
that of a stodgy accounting firm to an Internet-era accounting and
Andersen market research found that the business world views the
company as primarily an auditing and accounting firm, activities that
make up only about 30% of its dollars 7 billion in annual business. The
company is also trying to address market confusion over its identity
vis-a-vis its corporate cousin, Andersen Consulting.
Gonring oversees a global communications staff of 650 people. The
Chicago PR manager position reports to Paul Cahn, director of marketing
for Andersen’s central region.