CAMBRIDGE, MA: MediaMap has entered the ’expert’ sourcing business with SourceNet, a service designed to challenge current sector leader ProfNet.
CAMBRIDGE, MA: MediaMap has entered the ’expert’ sourcing business
with SourceNet, a service designed to challenge current sector leader
Functional since May as part of the MediaMap Press Network, SourceNet
was formally kept under wraps while the company worked out a handful of
kinks. MediaMap claims that 5,000 PR pros and 9,000 journalists have
already registered, generating an average of 25 queries a day.
As opposed to PR Newswire’s ProfNet and Business Wire’s ExpertSource,
which are e-mail-based, SourceNet is Web-based (accessible at
In this model, users post a query and all responses are logged in one
central location. With ProfNet and ExpertSource, all responses to a
given query are received via individual e-mails.
MediaMap Press Network program manager Erin Mitchell touts this as the
service’s key advantage. ’It provides more control,’ she explained.
’Journalists don’t like to get floods of e-mails from PR folks.’
However, Business Wire PR manager Dan Savio touts the e-mail
’It is much more intimate, and a personalized method we’ve found
With around 13,000 registered experts and thousands of journalists
generating 150 queries a day, PR Newswire’s ProfNet is the clearly the
leader in the expert sourcing business. The service plans to offer
Web-based functionality shortly.
’We’re going to see more and more of these services,’ said ProfNet
president Dan Forbush. ’Now, you have Business Wire, MediaMap and
But also you have to look at ’knowledge marketplaces’ such as EXP.com
and keen.com that sell expertise. That’s where we’re headed.’