IRVINE, CA: Ford has promoted Jim Trainor to fill its top Lincoln-Mercury PR slot.
IRVINE, CA: Ford has promoted Jim Trainor to fill its top
Lincoln-Mercury PR slot.
Trainor, who becomes director of public affairs, was formerly the
company’s manager of public affairs. He assumes the post vacated when
Tom Mattia resigned earlier this month to become VP of global
communications at EDS (PRWeek, July 17 and 24).
Direct promotions are relatively rare within the huge in-house PR
operations of large automobile companies, which typically use openings
to move PR personnel around in giant games of musical chairs. But Mattia
said that Trainor is worthy of the top Lincoln-Mercury slot: ’Jim’s very
deserving of this promotion.’
Trainor’s promotion comes at a time when Lincoln-Mercury’s upscale
vehicle business is booming. Last year, the company introduced the
Lincoln LS, subsequently selected as ’Car of the Year’ by Motor Trend
magazine and a bounding sales success.
Trainor joined Ford in 1984 as a writer in the dealer-publications
department, advancing to the corporate news department a year later. He
served a stint as assistant public affairs manager in the parts and
service division before becoming public affairs manager for Ford Truck
in 1991. From 1995 to 1998, he was Midwest regional public affairs