DALLAS: Giggo.com, an automotive site backed by DaimlerChrysler, is preparing to ramp up its PR.
DALLAS: Giggo.com, an automotive site backed by DaimlerChrysler, is
preparing to ramp up its PR.
The Internet start-up, which is a subsidiary of the company’s services
arm, is looking for a PR agency with strong ties to the Dallas/Fort
Worth area as well as experience in building an online brand.
Doug Rozman, Giggo’s director of media relations, declined to give
precise budget figures but said, ’It will be a significant account,’
because the site is fully funded by DaimlerChrysler.
Though Rozman appears to have his work cut out for him - he’s currently
the company’s only PR staffer - he relishes the task of building a brand
from the bottom up.
’We’re looking for an agency that’s smart and service-oriented and can
deliver results,’ he explained. ’We need somebody that can help us break
through the clutter and build our profile in a competitive market.’
Although Rozman has already expressed interest in nine agencies with
sizeable operations in the Dallas/Fort Worth area (Golin/Harris,
Edelman, Fleishman-Hillard, Cummings McGlone & Associates, Ketchum,
Morgen-Walke, Ogilvy, Burson-Marsteller and BSMG), he is open to
inquiries from any firm with a Dallas office. Rozman said a local
presence is important because he intends to work intensely and
collaboratively with the agency of record.
The deadline for interested parties is Friday, August 4. The company
hopes to make a selection by the end of August.