Text 100 plans tech trailblaze into three US markets

SAN FRANCISCO: Following through on its promise to expand in the US, Text 100 has announced plans to open three new offices in the country by the beginning of next year. The offices will be located in New York, Silicon Valley and Atlanta.

SAN FRANCISCO: Following through on its promise to expand in the US, Text 100 has announced plans to open three new offices in the country by the beginning of next year. The offices will be located in New York, Silicon Valley and Atlanta.

SAN FRANCISCO: Following through on its promise to expand in the

US, Text 100 has announced plans to open three new offices in the

country by the beginning of next year. The offices will be located in

New York, Silicon Valley and Atlanta.



For the Manhattan branch, slated to officially open its doors September

1, Text has tapped Virginia Cartwright, currently VP of marketing

communications at Compaq, to serve as GM. Cartwright, who previously

oversaw public and analyst relations for the company in Munich, is

returning to her agency roots: she previously spent five years with Text

in Europe directing accounts for Xerox, Sun Microsystems and Visa.



Text’s Silicon Valley outpost will open in Palo Alto, CA on October 1

under the direction of Mark Hampton, currently an account director in

the agency’s San Francisco office. In Atlanta, where Text plans to have

operations up and running by January 1, Linda Parker will take the reins

as GM. Currently GM in Text’s Rochester, NY office, Parker also oversees

the agency’s Xerox business.



’Our objective has always been to open offices in the most strategic

cities around the world, which is why we had been looking to establish a

New York presence for more than a year now,’ said Aedhmar Hynes,

president of Text 100 North America. ’But it was also critical to find

the right leadership in New York, which is why we waited until we found

Virginia.’



Hynes added that Manhattan’s status as a media center and increased

interest by potential clients in agencies with a NY presence made it a

natural choice for the firm. Opening in Palo Alto was both ’a way to

extend our footprint on the West Coast’ as well as to recruit talented

staff, she said.



As for Atlanta, Hynes said, ’It’s a fast-growing US city that has lots

of hi-tech business - and it’s a great place to live.’



According to Hynes, US-based clients are the fastest-growing source of

income for Text, accounting for nearly 40% of the firm’s overall

revenues.



Currently, the agency has US offices in Seattle, San Francisco, Boston

and Rochester, NY. The company generated about dollars 6.5 million in

the US last year.



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