Cohn & Wolfe’s Colonel John Hawkins III, formerly director of public and congressional affairs for the US Army Reserve, is a straight shooter - here, he eradicates the unofficial PRWeek record for pithiest Q&A responses.
Cohn & Wolfe’s Colonel John Hawkins III, formerly director of
public and congressional affairs for the US Army Reserve, is a straight
shooter - here, he eradicates the unofficial PRWeek record for pithiest
And he gets points for not weighing down his answers with dreck about
strategy and dream clients.
What is your motto? ’It is easy to be ordinary but it takes courage to
excel, and excel we must.’
How did you get where you are today? Whatever modicum of success I
enjoy, it is because I firmly believe in treating people - family,
friends, soldiers and business associates - as I would like to be
What would you do if you didn’t do what you do? Teach PR and
congressional affairs at a historically black college and do a lot of
How did you get into PR? I got my start in PR when asked to act as the
deputy director of public affairs for the then-chairman of the US Equal
Employment Opportunity Commission, Clarence Thomas, who is now a Supreme
What would you like to change about the PR profession? The general
public perception that PR is something anyone can do.
What will be the next big thing to hit PR, and why? A realization that
PR will always be a business of face-to-face contacts and
Who will be the PR industry’s next big hero, and why? I have no way of
knowing the person’s name because I choose not to predict the
However, it will be a person who cares about employees and clients and
realizes that fair and honest treatment must be a way of life.
Do you have a secret daily pleasure? An absolute necessity of life to me
is an early-morning workout.
With which historical figure do you identify? Booker T. Washington. He
believed that one should do all that is humanly possible to establish
one’s own destiny.
Name one thing about your past that people would be surprised to
I was the drummer for a very, very wild rock group at Harvard.
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? I don’t know, but
I do know who put the dit dit dit and the rama lama dingdong in the same
What is the greatest invention of all time? Anesthesia.
Who do you hate most? People who only think of themselves.