PR Play of the Week: WWF hurls itself into political ring

Does the USA need a legion of pimply faced Beavis and Butthead look-alikes running around in ’Stone Cold Steve Austin’ T-shirts debating the fiscal merits of a Medicare drug program? Probably not. But thanks to the WWF and its PR Play of the Week, that might be just what we’re in for.

Does the USA need a legion of pimply faced Beavis and Butthead look-alikes running around in ’Stone Cold Steve Austin’ T-shirts debating the fiscal merits of a Medicare drug program? Probably not. But thanks to the WWF and its PR Play of the Week, that might be just what we’re in for.

Does the USA need a legion of pimply faced Beavis and Butthead

look-alikes running around in ’Stone Cold Steve Austin’ T-shirts

debating the fiscal merits of a Medicare drug program? Probably not. But

thanks to the WWF and its PR Play of the Week, that might be just what

we’re in for.



In a move that openly bucked the prevailing media trend - namely,

avoiding convention coverage as if it were a Freaks and Geeks marathon -

the WWF infiltrated the Republican National Convention last week. The

invasion was part of the WWF’s nonpartisan ’Smackdown Your Vote,’ a

campaign that encourages its 14 million voting-aged viewers to flex

their political muscles.



A gaggle of wrestlers as well as WWF co-leaders Vince and Linda McMahon

provided commentary and coverage for several media outlets, including

MSNBC, MTV and the USA Network. But perhaps even more impressive, the

WWF was able to secure a high-profile convention appearance for The

Rock, who opened Wednesday night’s program alongside House speaker

Dennis Hastert.



’We are definitely not the people who chose him,’ said Emily Stetler

from the GOP’s Committee on Arrangement. ’But rumor has it that Mr.

Hastert was once a wrestling coach, and they wanted to stay with the

education theme.’ No word on whether Stetler was aware that she may well

have coupled the words ’education’ and ’WWF’ for the first time in

recorded history.



And what do wrestling fans think of their anti-establishment heroes

rubbing elbows with the GOP leadership? ’Not many educated people are

watching this,’ said John Lamb, a fan from Maryland. ’But if it gets

them to vote, then I think it’s great.’





Nominations for PR Play of the Week should be sent to news@prweekus.com.



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