WASHINGTON, DC: Lagging behind George W. Bush in the polls and desperately in need of momentum, Al Gore has turned to Edelman vice-chair and DC general manager Leslie Dach to frame his messages for next week’s Democratic National Convention.
WASHINGTON, DC: Lagging behind George W. Bush in the polls and
desperately in need of momentum, Al Gore has turned to Edelman
vice-chair and DC general manager Leslie Dach to frame his messages for
next week’s Democratic National Convention.
Dach, whose official title is special advisor for the convention
program, will be responsible for helping establish a consistent thematic
tone as well as choosing the right speakers. In doing so, he plans to
counter the practiced sincerity that characterized the GOP bash in
Philadelphia last week.
’The Republican convention conveyed a misleading impression of the GOP,’
he explained, pointing to the party’s supposed emphasis on inclusiveness
and moderation. ’We will hear from a lot of real Americans who have been
positively impacted by Al Gore’s policies and about where he wants to
take the country.’
Dach has set two major goals for the convention: to establish Gore as a
leader in his own right and to highlight the battles he has fought - in
Vietnam as well as in Congress. Just as important will be expounding
upon Gore’s cornerstone issues, such as the environment, healthcare and
crime. ’(Gore) has played a role in these already, but has a strong
vision moving forward,’ Dach said.
Scheduled to speak on Gore’s behalf are people who have benefited from
the ’prosperity and progress’ that marked the Clinton administration’s
eight years. Even GOP backer Chris Wilson, president and COO of
Shandwick-owned research arm SWR Worldwide, conceded that this is a
’It’s a smart move from a PR standpoint,’ he said. ’Average people
relate to average people. The more that Al Gore can convince the public
that the success of the last eight years is attributable to the Clinton
administration, the better it will be for him.’
Still, Wilson questioned the wisdom of showcasing speakers such as Teddy
Kennedy and Jesse Jackson, who have been polarizing figures in the
Image-conscious organizers of the GOP convention avoided giving
high-profile speaking roles to the party’s more controversial members in