Golin acquires event-management firm

ATLANTA: Golin/Harris dipped into the Atlanta market last week with the purchase of Creative Event Marketing (CEM), a dollars 4 million Atlanta-based event-planning firm.

ATLANTA: Golin/Harris dipped into the Atlanta market last week with the purchase of Creative Event Marketing (CEM), a dollars 4 million Atlanta-based event-planning firm.

ATLANTA: Golin/Harris dipped into the Atlanta market last week with

the purchase of Creative Event Marketing (CEM), a dollars 4 million

Atlanta-based event-planning firm.



CEM’s offices in Aspen, Atlanta, Los Angeles, Miami and San Francisco

will become part of CrossMedia Golin/Harris, a division that handles

design, new media strategies and event production. CEM founder and CEO

Nancy Spears will stay with her newly acquired firm, which will now be

known as CrossMediaCEM.



The two agencies, which started talking about a merger a year ago, have

worked together on several events, including assignments for

DaimlerChrysler and R.R. Donnelley.



’We understand the synergy of publicity for events and events for

publicity,’ said Golin CEO Rich Jernstedt. He added that CEM’s

capabilities will allow Golin PR pros to concentrate on media relations

and other PR tactics while former CEM staffers plan the actual

events.



The CrossMedia group, which should generate about dollars 10 million in

fees this year, previously had only one person handling event planning.



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