FitzGerald ushers in big-agency veterans

CAMBRIDGE, MA: Citing a more flexible management style, several top execs who oversaw hi-tech practices at multinational agencies have joined FitzGerald Communications.

CAMBRIDGE, MA: Citing a more flexible management style, several top execs who oversaw hi-tech practices at multinational agencies have joined FitzGerald Communications.

CAMBRIDGE, MA: Citing a more flexible management style, several top

execs who oversaw hi-tech practices at multinational agencies have

joined FitzGerald Communications.



Peter Soh, formerly director of Burson-Marsteller’s DC technology

practice, has joined the agency’s Washington office as an SVP. Also

arriving in DC is Marcel Goldstein, formerly a Ketchum/Silicon Valley

SVP who oversaw the firm’s Sun Microsystems business.



In FitzGerald’s Cambridge outpost, Patty Barry and Helene Clay have

joined as VPs. Barry was managing director of Hill & Knowlton’s

technology practice in Chicago, where she led account teams for Compaq

and other clients. Clay previously ran her own PR and advertising agency

in Connecticut and consulted with The Weber Group in Boston.



The new arrivals cited management flexibility as a primary motivation

for their shift to a smaller, independent firm. Soh said large firms

tend to place financial decisions ahead of client service, while

Goldstein added that ’the opportunity to participate in the management

of an agency’ was appealing to him.



Barry, who returned to the Boston area to be closer to family, said the

shift of several top people to an agency like FitzGerald isn’t

surprising.



’It’s actually easier to recruit people to come to a smaller firm,’ she

explained. ’There is more flexibility in career-pathing. The processes

are in place to be able to bring people along quickly.’



Soh, Goldstein and Barry are contractually prohibited from taking

clients or employees from their prior employers.



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