CAMBRIDGE, MA: Citing a more flexible management style, several top execs who oversaw hi-tech practices at multinational agencies have joined FitzGerald Communications.
CAMBRIDGE, MA: Citing a more flexible management style, several top
execs who oversaw hi-tech practices at multinational agencies have
joined FitzGerald Communications.
Peter Soh, formerly director of Burson-Marsteller’s DC technology
practice, has joined the agency’s Washington office as an SVP. Also
arriving in DC is Marcel Goldstein, formerly a Ketchum/Silicon Valley
SVP who oversaw the firm’s Sun Microsystems business.
In FitzGerald’s Cambridge outpost, Patty Barry and Helene Clay have
joined as VPs. Barry was managing director of Hill & Knowlton’s
technology practice in Chicago, where she led account teams for Compaq
and other clients. Clay previously ran her own PR and advertising agency
in Connecticut and consulted with The Weber Group in Boston.
The new arrivals cited management flexibility as a primary motivation
for their shift to a smaller, independent firm. Soh said large firms
tend to place financial decisions ahead of client service, while
Goldstein added that ’the opportunity to participate in the management
of an agency’ was appealing to him.
Barry, who returned to the Boston area to be closer to family, said the
shift of several top people to an agency like FitzGerald isn’t
’It’s actually easier to recruit people to come to a smaller firm,’ she
explained. ’There is more flexibility in career-pathing. The processes
are in place to be able to bring people along quickly.’
Soh, Goldstein and Barry are contractually prohibited from taking
clients or employees from their prior employers.