DIARY: Press hooked on tons of beef lungs

Most of the e-mail pitches we get from PR pros contain utterly riveting subject lines. One recent example: ’New PictureTel 900 Series - Videoconferencing as it Should Be’ (does it include hot wings and beer?). Another winner: ’170+ law schools adopt Loislawschool.com’ (uh, hello, this is PRWeek).

Most of the e-mail pitches we get from PR pros contain utterly riveting subject lines. One recent example: ’New PictureTel 900 Series - Videoconferencing as it Should Be’ (does it include hot wings and beer?). Another winner: ’170+ law schools adopt Loislawschool.com’ (uh, hello, this is PRWeek).

Most of the e-mail pitches we get from PR pros contain utterly

riveting subject lines. One recent example: ’New PictureTel 900 Series -

Videoconferencing as it Should Be’ (does it include hot wings and

beer?). Another winner: ’170+ law schools adopt Loislawschool.com’ (uh,

hello, this is PRWeek).



So naturally, when we saw an e-mail titled ’100,000 Pounds of Beef Lungs

on Sale,’ we just had to open it up. Turns out it was the work of

Pierpont Communications AE Casey Kaplan on behalf of client

SalvageSale.com.



Like many e-commerce sites, SalvageSale.com offers a lot of junk - but

in this case, that’s the business model. Turns out there’s a dollars 50

billion salvage market out there - who knew?



Anyway, the point is that Kaplan’s creative pitch landed his client

interviews with The Wall Street Journal and The Economist. So take a

lesson from ol’ Casey and throw a little humor into that personnel

announcement. It might prove the difference between garbage and gold.



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