DIARY: Lone Fox catches a fish out of water

There seems to be a growing penchant for using oversize animal replicas to get the attention of Manhattan’s journalists. First, there was the colossal lobster used to promote the Red Lobster restaurant chain. Then, People for the Ethical Treatment of Animals employed a giant rodent to protest Survivor’s rat-kebobs.

There seems to be a growing penchant for using oversize animal replicas to get the attention of Manhattan’s journalists. First, there was the colossal lobster used to promote the Red Lobster restaurant chain. Then, People for the Ethical Treatment of Animals employed a giant rodent to protest Survivor’s rat-kebobs.

There seems to be a growing penchant for using oversize animal

replicas to get the attention of Manhattan’s journalists. First, there

was the colossal lobster used to promote the Red Lobster restaurant

chain. Then, People for the Ethical Treatment of Animals employed a

giant rodent to protest Survivor’s rat-kebobs.



The latest to jump on the zoology-inspired bandwagon? Outdoor retailer

Orvis, which outfitted two female fly-fishing anglers in vests and

waders and had them carry a replica of a 150-pound gamefish to its new

flagship store on Manhattan’s Fifth Avenue. The women walked only five

blocks but won coverage on the local Fox affiliate.



Jeff Blumenfeld of Blumenfeld Associates, which coordinated the stunt,

admitted that many outlets declined to cover the event because it was a

blatant publicity ploy. Nonetheless, he reveled in the lone hit: ’When

you’re walking a fish down Madison Avenue, all you need is one hit.

(Fox) also mentioned the three magic words, which were ’new Orvis

store.’’



If animal replicas can get this kind of coverage, we’re looking forward

to seeing the frenzy live animals might inspire.



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