The prototype of the dot-com magnate is a 20-something cad with a splotchy goatee, dressed from head to toe in the finest black threads.
The prototype of the dot-com magnate is a 20-something cad with a
splotchy goatee, dressed from head to toe in the finest black
Real-world achievement and experience, alas, aren’t quite as high on the
priority list. Which is probably why Tellem Worldwide has had such
success hyping the Sherman Oaks, CA-based IndexMedical.com, a company
founded by Dr. G.H. Gottschalk - still an entrepreneur at the spry old
age of 85.
Though the company isn’t yet 100% up and running, Tellem recently held a
’soft launch’ on its behalf, trotting out Gottschalk before the media
and throwing him a birthday bash that doubled as a celebration of
’We wanted to test the waters,’ explains founder Susan Tellem, before
adding, ’It’s obviously important that we craft a message that doesn’t
rely entirely on (Dr. Gottschalk). It’s a delicate balance.’
For the record, the rest of IndexMedical’s 30-strong staff embraced the
strategy. ’He’s a very loved person,’ Tellem says. ’He’s not just a