Strike coverage may help Verizon

NEW YORK: The strike launched by the Communications Workers of America against Verizon - the newly renamed entity formed from the merger of Bell Atlantic and GTE - may have inadvertently led to a PR benefit for the company.

NEW YORK: The strike launched by the Communications Workers of America against Verizon - the newly renamed entity formed from the merger of Bell Atlantic and GTE - may have inadvertently led to a PR benefit for the company.

NEW YORK: The strike launched by the Communications Workers of

America against Verizon - the newly renamed entity formed from the

merger of Bell Atlantic and GTE - may have inadvertently led to a PR

benefit for the company.



Though Verizon initiated its rebranding campaign earlier this month, the

new moniker hadn’t yet caught on. That is, until strike coverage put the

name all over the front pages and TV newscasts.



’It’s not exactly the way we would like it or want it,’ conceded Verizon

spokesperson John Bonomo. ’But people have become familiar with

Verizon.’



Union picketers, however, have chosen to ignore the rebranding push:

many of the caustic messages on their signs were directed at Bell

Atlantic rather than Verizon.



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