WHITE PLAINS, NY: Starwood Hotels & Resorts, which operates six resort chains, has whittled its PR operation into a more centralized structure.
WHITE PLAINS, NY: Starwood Hotels & Resorts, which operates six
resort chains, has whittled its PR operation into a more centralized
Until August 1, Starwood’s corporate PR responsibilities had been
divvied up among specialist managers, each assigned to an individual
Now, VP of corporate PR K.C. Kavanagh will handle all general corporate
media requests and cross-brand efforts. Fellow VP of PR Katie Meyer will
take responsibility for all brand-specific PR, mining out tasks to a
staff of cross-trained generalists.
’In the past structure, the individual PR directors became more brand
managers, bogged down with non-media tasks like writing newsletters,’
said Starwood SVP of corporate affairs Dan Gibson. ’Now everyone on the
team is a generalist who can talk about anything. It’s an
all-hands-on-deck kind of structure.’
Gibson confirmed that at least two PR director posts were
’There was some duplication at the director level, brands that had two
people when only one was needed,’ he explained. Though Gibson refused to
name those let go, one source pointed to Richard Altman of Four Points
Hotels and Margaret Vodopia of the Luxury Collection as likely pink-slip
According to Kavanagh, Starwood has other PR plans on the horizon,
including developing an around-the-clock media hotline.